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Dear {firstname},
Welcome to the Web Experience Excellence
eBulletin, your dedicated resource for the
latest news and thought leadership from industry
leaders, Frost & Sullivan analysts and web
gurus.
In this debut issue, we focus on the essentials
of the web experience today. It's clear that
customer expectations have changed. The question
to ask is: Are customers excited about what your
site delivers?
We invite you to begin your exploration here:
Sincerely,
Rufus Connell
Vice President, Information and Communication Technologies
Frost & Sullivan
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INSIDER EXPERTISE
By Mukul Krishna
Global Director, Digital Media Practice,
Frost & Sullivan
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Transforming Customer Acquisition to Dialogues:
The Essentials of Effective Web Marketing
Organizations are increasingly channeling the power of the web to advance their marketing strategies. Even in these
challenging economic times customer acquisition remains top-of-mind for ...
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ON THE LOOKOUT
By Gerardo Dada
Senior Director, Product Marketing,
Vignette
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The Evolution of Video-Centric Web Site Content (Part 1)
Once considered an accessory or convenience,
video has rapidly evolved into the
fastest-growing content on the Web. To be
successful, organizations worldwide are expected
to deliver
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NAVIGATING 2.0
By Thom Kennon
Vice President, Digital Planning,
Wunderman
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Strategy Session: Look Before You Leap Into Social Media
Like any other marketing program, for your
social media program to be successful it must be
fueled by a sound strategy,
exhaustive planning and an executable framework
for delivering results. ...
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BY THE NUMBERS
An interview with Manoj Jasra
Sr. Strategist at Shaw Communications
and Webmaster of WebAnalyticsWorld.net
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"The best data metrics are that ones that
ultimately help your business grow"
As a Sr. Strategist at Shaw Communications, one of Canada’s largest telecommunications companies, Manoj Jasra oversees SEO, PPC and Web analytics strategies. Additionally, Manoj runs a top-read Web analytics blog …
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eBROADCAST REPLAY
By Frost & Sullivan
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What are your current business challenges with your Web presence?
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Discover what these results mean, and see a
summary of the 7 Essentials of Web Marketing,
by
clicking here.
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POINT OF VIEW
By Renée Appert
Manager, Digital Marketing,
Whirlpool Corporation
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Digital Pull Strategy at Its Finest: Making the
Perfect Match
Shrinking budgets and the slowdown in consumer
spending have affected the way marketers are
spending and speaking to their audiences. While
many marketers have
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WE ASKED, YOU ANSWERED
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Calling all marketing executives to answer a top-of-mind survey on Web 2.0
We invite you to weigh in on your organization’s use of Web 2.0 technologies. If you take the time to complete the survey
we’ll give you the results...
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YOU ASKED, WE ANSWERED
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"Can a wrong beginning into social media hurt your brand? "
In the discussion that followed Frost &
Sullivan's eBroadcast, "The 7 Essentials of
Effective Web Marketing," participants had a
chance to pose questions to the panelists. Here
is an excerpt
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